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Gardening in Brazil

Gardening in Brazil

In 2017, urban households represented 86% of total housing in Brazil, with this percentage expected to surpass 90% by 2022. Increasing urbanisation is leading to a number of changes. Urbanisation and the concurrent expansion of cities are diminishing the amount of available outdoor space and consequently negatively affecting the status of lawns and outdoor gardens. The reduction of low-rise housing negatively impacts potential growth in a few categories, for example, in lawn mowers and gardening...

Euromonitor International's Gardening in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


GARDENING IN BRAZIL
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Urbanisation and Verticalisation Play Vital Roles in Crafting New Gardening Habits
Verticalisation Intensifies Indoor Gardening Activities
Internet Retailing Increases in Importance in Terms of Both A Distributor and As An Information Provider
Competitive Landscape
Tramontina Continues To Lead Gardening in 2017, Supported by Hand Tools and Power Tools
Fragmentation of Gardening Hinders the Consolidation of Strong Brands Within Garden Care and Horticulture
Private Label Has Potential, Supported by Home Improvement and Gardening Stores
Category Data
Table 1 Sales of Gardening by Category: Value 2012-2017
Table 2 Sales of Gardening by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Gardening: % Value 2013-2017
Table 4 LBN Brand Shares of Gardening: % Value 2014-2017
Table 5 Distribution of Gardening by Format: % Value 2012-2017
Table 6 Forecast Sales of Gardening by Category: Value 2017-2022
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Executive Summary
Home and Garden Records Moderate Growth, Driven by Slow Economic Recovery
Recovery Is Slow
Most Categories Within Home and Garden Remain Highly Fragmented
Home Improvement and Gardening Stores: the Most Dynamic Channel
Urbanisation and Demographic Changes Bring Significant Opportunities
Market Data
Table 8 Sales of Home and Garden by Category: Value 2012-2017
Table 9 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 11 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 12 Distribution of Home and Garden by Format: % Value 2012-2017
Table 13 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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