Brazilians are increasingly opting to live in apartments rather than houses, especially in large cities. In densely populated urban areas, there is little space for gardens. Thus, it is more common to see consumers planting herbs and spices on apartment balconies. This trend has been driven by an increased interest in cooking at home, as well as the widespread popularity of cookery shows in Brazil. As a result, sales of products such as plants and growing media increased in 2016.
Euromonitor International's Gardening in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Gardening market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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