Gap Inc, The in Apparel and Footwear (USA)
The Gap struggles to keep pace with the rapidly expanding fast-fashion brands in US apparel and footwear market. Rather than replicate fast fashion, the company has invested in its digital developments whilst closing down unproductive retail stores. This has resulted in a company that has strong omnichannel capabilities and an appropriately sized store base for today’s digital age. In 2013, the company introduced Reserve in Store and find-in-store capabilities. These types of cross-channel...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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