GameStop Deutschland GmbH in Toys and Games (Germany)
Due to the growing share of online retailing within video games in Germany, in-store retailing of video games has become increasingly challenging. In order to remain competitive, GameStop has had to adapt itself to the changing conditions of the category. By launching an online shop in 2010, where customers can purchase products or pre-order video game titles, GameStop made its first step towards adapting to the new consumer purchasing behaviour. The company is likely to invest further in reinve...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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