Galec - Centre Distributeur Edouard Leclerc in Retailing (France)
Although Leclerc has continued to perform well in France, it still faces numerous challenges. Firstly, although engaging in an extended price war is not the only way forward, the company seeks to maintain its image as being the cheapest modern grocery retailer in France. Given the success of its promotional activities and television advertising campaigns highlighting its cheaper prices than its competitors, it will likely continue with this strategy. Secondly, internet retailing should account f...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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