GOME Electrical Appliances Holding Ltd in Retailing (China)
GOME Electrical Appliances Holding will continuously upgrade its omni-channel experience both online and offline to ensure a total retail experience, allowing consumers to shop freely between online, offline, mobile terminals and joint-operating channels. Gome will concentrate on the development of mobile micro shops on Tecent WeChat and Gome App to connect its consumers both online and offline. Meanwhile, the Group will further enhance the supply chain, with a focus on the back-end big data...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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