GOME Electrical Appliances Holding Ltd in Consumer Appliances (China)
GOME has achieved impressive results under its Open Omni-Channel Retailer business strategy, covering a variety of channels through the integration and coordinated development of the procurement logistics, information technology and financial services platform of the group’s supply in 2014. It will step up its omni-channel strategy to a total retail strategy, focusing on customer needs to accelerate the integration of the physical and virtual shopping scenarios in 2015.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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- GOME ELECTRICAL APPLIANCES HOLDING LTD IN CONSUMER APPLIANCES (CHINA)
- Euromonitor International
- January 2016
- LIST OF CONTENTS AND TABLES
- Strategic Direction
- Key Facts
- Summary 1 GOME Electrical Appliances Holding Ltd: Key Facts
- Summary 2 GOME Electrical Appliances Holding Ltd: Operational Indicators
- Company Background
- Chart 1 Gome Electrical Appliance Holding Ltd: GOME in Shanghai
- Internet Strategy
- Private Label
- Summary 3 GOME Electrical Appliances Holding Ltd: Private Label Portfolio
- Competitive Positioning
- Summary 4 GOME Electrical Appliances Holding Ltd: Competitive Position 2015