GE Dimitriou SA in Consumer Appliances (Greece)
GE Dimitriou’s primary focus is on the brand Izola, a Greek brand that the company relaunched in 2015. Building upon the existing strong brand awareness that the brand already enjoys amongst Greek consumers, GE Dimitriou’s goal will be to boost the brand’s sales.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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