GAP Inc, The in Apparel and Footwear (World)
The Gap Inc has struggled to compete with aggressively expanding fast fashion companies at home in North America. Value-positioned Old Navy and women’s sportswear brand Athleta remains bright spots, while Gap and Banana Republic sales have deteriorated. High price tags, poorly cut collections and a slow-moving supply chain are among the factors for lacklustre performance. Rather than replicating fast fashion, attention should be placed on well-cut designs of quality to turn performance around. ...
Euromonitor International’s GAP Inc, The in Apparel and Footwear (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Apparel and Footwear industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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