Future-Proofing Destinations and Travel Brands against Shocks
The travel industry is highly susceptible to external events such as Brexit and Trump, so it is critical for destinations and travel brands to stress-test existing or new markets before they invest, and mitigate risk. This briefing looks at how to apply long-term forecasts for travel flows and spending to future-proof strategies, using the latest econometric techniques and a range of macro and industry-specific scenarios.
Euromonitor International's Future-Proofing Destinations and Travel Brands against Shocks global briefing offers an insight into to the size and shape of the Travel market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.
Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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