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Fubon Multimedia Technology Co Ltd in Retailing (Taiwan)

Fubon Multimedia Technology Co Ltd in Retailing (Taiwan)

Fubon Multimedia Technology is anticipated to maintain a similar strategy to its present focus. In the face of declining demand for homeshopping the company is expected to step up its performance in internet retail, especially m-commerce. This is likely to include trend-driven and fashionable products aimed at young consumers. Fubon will likely use social media to create a buzz and connect to its target consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Retailing market;
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  • Use five-year forecasts to assess how the market is predicted to develop.
  • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

    Euromonitor International
    January 2017
    Strategic Direction
    Company Background
    Digital Strategy
    Summary 1 Fubon Multimedia Technology Co Ltd: Share of Sales Generated by Internet Retailing 2014-2016
    Private Label
    Competitive Positioning
    Summary 2 Fubon Multimedia Technology Co Ltd: Competitive Position 2016

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