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Fubon Multimedia Technology Co Ltd in Retailing (Taiwan)

Fubon Multimedia Technology Co Ltd in Retailing (Taiwan)

Fubon Multimedia Technology is anticipated to maintain a similar strategy to its present focus. In the face of declining demand for homeshopping the company is expected to step up its performance in internet retail, especially m-commerce. This is likely to include trend-driven and fashionable products aimed at young consumers. Fubon will likely use social media to create a buzz and connect to its target consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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    FUBON MULTIMEDIA TECHNOLOGY CO LTD IN RETAILING (TAIWAN)
    Euromonitor International
    January 2017
    LIST OF CONTENTS AND TABLES
    Strategic Direction
    Company Background
    Digital Strategy
    Summary 1 Fubon Multimedia Technology Co Ltd: Share of Sales Generated by Internet Retailing 2014-2016
    Private Label
    Competitive Positioning
    Summary 2 Fubon Multimedia Technology Co Ltd: Competitive Position 2016

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