Fruits et Saveurs aims to expand sales of Cidou in France, a brand that was relaunched in 2012 after three years of withdrawal. Juice is one of the most embattled categories, in which it is increasingly difficult to gain acceptance. However, Cidou has some assets: it was one of the most popular local brands in juice a decade ago; it emphasises its Made in France origin in its apple and tomato juices; it banned all added sugar in its nectars – replacing it with grape juice; and keeps its prices...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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