The strategic focus for Frucor Beverages Ltd is the growth and value share improvements across its core and licensed range of non-alcoholic drinks. The company maintains a strong brand portfolio with robust brand affinity and recognition among New Zealand consumers and is expected to continue to engage in significant levels of promotional activity, with a focus on new product development, leveraging on the popularity of existing brands along with new introductions in growth categories.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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