In 2014 volume sales declined, driven by a few factors. One of the most important is the development of the health and wellness trend. Frozen processed food is not considered to be as healthy as fresh food by Belarusian consumers, who opt for fresh unpackaged and unprocessed products. Another important reason for declining volume consumption was the remaining consumer caution about spending, although it had less influence than the health and wellness trend. The trend for convenience is driving...
Euromonitor International's Frozen Processed Food in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Frozen Processed Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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