Frito-Lay continues to pursue growth through a variety of initiatives that seek to incorporate popular consumer trends. In recent years, the company has launched new and innovative line extensions, some of which are positioned to meet consumer demand for healthier offerings, whilst others seek to incorporate bolder flavours that consumers increasingly desire. Frito-Lay has enjoyed particularly strong success from the popularity of its Sabra hummus brand in recent years, which continued in 2016...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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