Italy was strongly characterised by the economic crisis during the review period, resulting in reduced disposable incomes for Italian consumers, and many people cutting back on their spending even in essential areas such as fresh food. Total volume sales subsequently saw a significant contraction during the review period, especially in more expensive fresh food categories such as meat or fish and seafood. Fresh food saw a slightly better performance in 2014, characterised by stagnation rather...
Euromonitor International's Fresh Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2010-2014, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Eggs, Fish and Seafood, Fruits, Meat, Nuts, Pulses, Starchy Roots, Sugar and Sweeteners, Vegetables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Fresh Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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