Free From in Norway
Free from packaged food maintained steady retail value growth in 2020, boosted by increased sales of plant-based meat and dairy options. Home seclusion positively impacted a number of categories in free from in 2020 as more consumers turned to preparing food at home, notably during the most restrictive lockdown period in the spring but also due to the impact of ongoing social distancing. Free from meat remained the most dynamic category. Interest in meat substitutes continued to grow rapidly as...
Euromonitor International's Free From in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Free From market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Free From in Norway
- Euromonitor International
- February 2021
- List OF CONTENTS AND TABLES
- KEY DATA FINDINGS
- 2020 IMPACT
- Free from meat and dairy drive further solid growth in 2020
- Health considerations drive further strong growth in free from gluten in 2020
- Tine maintains lead with dominance in free from lactose in 2020
- RECOVERY AND OPPORTUNITIES
- Continued positive growth for free from as consumers turn increasingly to plant-based options
- Health set to overtake sustainability as key concern driving free from meat purchases
- E-commerce set to continue rapid growth trend following more widespread adoption due to COVID-19
- CATEGORY DATA
- Table 1 Sales of Free From by Category: Value 2015-2020
- Table 2 Sales of Free From by Category: % Value Growth 2015-2020
- Table 3 NBO Company Shares of Free From: % Value 2016-2020
- Table 4 LBN Brand Shares of Free From: % Value 2017-2020
- Table 5 Distribution of Free From by Format: % Value 2015-2020
- Table 6 Forecast Sales of Free From by Category: Value 2020-2025
- Table 7 Forecast Sales of Free From by Category: % Value Growth 2020-2025
- EXECUTIVE SUMMARY
- COVID-19 impact on health and wellness
- COVID-19 country impact
- Company response
- Retailing shift
- Foodservice vs retail split
- What next for health and wellness?
- MARKET DATA
- Table 8 Sales of Health and Wellness by Type: Value 2015-2020
- Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
- Table 10 Sales of Health and Wellness by Category: Value 2015-2020
- Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
- Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
- Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
- Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
- Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
- Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
- Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
- Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
- Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
- Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
- Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
- Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
- Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
- GLOBAL MACROECONOMIC ENVIRONMENT
- GLOBAL INDUSTRY ENVIRONMENT
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources