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Fragrances in Turkey

Fragrances in Turkey

Marketing and advertising initiatives are increasingly aimed at a younger audience, as companies increasingly see millennials as their future consumers. Companies tailor their strategies to millennials’ preferences, such as “clean” brands. Louis Vuitton’s latest fragrances come in refillable bottles to emphasise a focus on environmental sustainability. As social media has a major impact on millennials, more and more retailers, such as Sephora and Sevil Parfümeri, are expected to broaden their co...

Euromonitor International's Fragrances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Fragrances in Turkey
Euromonitor International
June 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Millennials the Key Driver of Fragrances
Demand for Niche Perfumes Increases
Rise of Couture Brand Fragrances and Flankers
Competitive Landscape
Avon Heads the Field
Growing Competition in Mass Fragrances
Internet Retailing Is A Growing Channel for Fragrances
Category Data
Table 1 Sales of Fragrances by Category: Value 2013-2018
Table 2 Sales of Fragrances by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Fragrances: % Value 2014-2018
Table 4 LBN Brand Shares of Fragrances: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
Table 7 Forecast Sales of Fragrances by Category: Value 2018-2023
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023
Executive Summary
Beauty and Personal Care Continues To Grow Despite Economic and Political Issues
Millennials Are A Key Driver of Beauty and Personal Care
Multinationals Dominate the Landscape
New Product Development Drives the Industry
Key Factors Offer Growth Opportunities
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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