Fragrances in South Africa
Fragrances continued to record positive current value growth in 2018, although the growth rate slowed in compared with 2017, primarily because of a challenging consumer environment. Consumers preferred to shop during promotions or looked for the best offers choosing to purchase a gift set rather than just a fragrance. In an attempt to drive volume sales, regular price promotions were offered, especially closer to festive seasons. Some retailers had online-only special offers on their fragrances...
Euromonitor International's Fragrances in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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