Fragrances saw the strongest current value growth across beauty and personal care in 2015, despite the non-essential nature of these products and rising economic uncertainty. This was thanks to a strong grooming trend in the country amongst both men and women. Fragrances thus became increasingly popular as gifts in all income groups, supporting strong sales growth for both mass and premium fragrances. Growth is also being driven by improving career prospects for women, with many mid- to...
Euromonitor International's Fragrances in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Fragrances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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