Fragrances in Singapore in 2016 was largely driven by international premium brands, which accounted for a 78% share of value sales. Singaporean consumers perceive fragrances as a brand extension of luxury houses, a symbol of “luxury living”. Priced cheaper than clothes and leather goods, fragrances are also a tool for luxury houses to deliver a brand experience to middle-class Singaporeans who offer potential over the long term to become luxury consumers.
Euromonitor International's Fragrances in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Fragrances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.