Fragrances in Kenya

Fragrances in Kenya

Mass fragrances are the primary choice for most Kenyans as they are more affordable than premium fragrances. The COVID-19 pandemic brought about disruptions in the economy and to consumers’ incomes resulting in a shift away from premium brands which are often priced at a considerable premium to mass brands. The pandemic also forced companies to focus production on mass brands, since premium brands are mainly sourced from outside the country. Mass fragrances are widely distributed in Kenyan retai...

Euromonitor International's Fragrances in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Fragrances in Kenya
Euromonitor International
May 2022
List Of Contents And Tables
FRAGRANCES IN KENYA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mass fragrances outperform premium fragrances as pandemic eases
Fragrance players migrate online to boost sales
Kenya attracts more foreign brands offering affordable perfumes
PROSPECTS AND OPPORTUNITIES
Fragrances to benefit from middle-class growth
Men growing demand for fragrances
Potential for local fragrance manufacturers to compete
CATEGORY DATA
Table 1 Sales of Fragrances by Category: Value 2016-2021
Table 2 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Fragrances: % Value 2017-2021
Table 4 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 7 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
BEAUTY AND PERSONAL CARE IN KENYA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments.
What next for beauty and personal care?
MARKET DATA
Table 9 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources

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