The widespread distribution of fake and counterfeit products remained a serious issue for the growth of fragrances in Iran during 2015. The smuggling of different premium brands from the western borders is very common, and these brands are sold at a lower price compared with official imports in big cities. It is estimated that more than half of the premium fragrances in a typical fragrance specialist outlet are smuggled and fake products, leaving little room for the growth of retail volume sales...
Euromonitor International's Fragrances in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Fragrances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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