Fragrances in Germany
In 2017, fragrances posted a decline in value sales as the category is currently witnessing significant changes which are expected to have a lasting impact. Douglas, the longstanding leading retailer, is facing increasing price competition, on several fronts. Firstly, online sales are continuously rising, with this trend only likely to continue following the 2018 entry of the large German online players Zalando and Otto into beauty and personal care, including fragrances. Furthermore, the beauty...
Euromonitor International's Fragrances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- FRAGRANCES IN GERMANY
- Euromonitor International
- May 2018
- LIST OF CONTENTS AND TABLES
- Increasing Competition Limits Potential Value Growth
- Category Also Suffering From Saturation
- Sets/kits and Unisex Fragrances Set To Support Future Growth
- Competitive Landscape
- Douglas Adjusts Its Strategy Amidst Growing Competition
- Leading Player Coty Restructures Its Portfolio
- Category Data
- Table 1 Sales of Fragrances by Category: Value 2012-2017
- Table 2 Sales of Fragrances by Category: % Value Growth 2012-2017
- Table 3 NBO Company Shares of Fragrances: % Value 2013-2017
- Table 4 LBN Brand Shares of Fragrances: % Value 2014-2017
- Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
- Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
- Table 7 Forecast Sales of Fragrances by Category: Value 2017-2022
- Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
- Executive Summary
- Beauty and Personal Care Continues To Register Steady Current Value Growth in 2017
- Natural Products Becoming More Popular
- Leading Companies Face Growing Competition
- Innovation Driven by More Sophisticated Consumer Demands
- Rising Demand for Premium and Natural Products To Drive Further Growth
- Market Data
- Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
- Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
- Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
- Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
- Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
- Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
- Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
- Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
- Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Summary 1 Research Sources