In 2015 German consumers continued to show a certain level of enthusiasm for purchasing high quality and premium products which fitted exactly with their personal needs. As a result, fragrances increased in current value terms despite the high level of saturation within the category in Germany. Many consumers stick to their preferred products or brands and often only try new fragrances within the same product line or overall brand. Others however are quite open to trying new scents and aromas,...
Euromonitor International's Fragrances in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Fragrances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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