Mass brands dominated fragrances with a 57% value share in 2016. Consumers tend to prefer mass fragrances, seeing little need to invest in premium fragrances when more affordable products respond to their needs and are more easily acquired in places like supermarkets and drugstores.
Euromonitor International's Fragrances in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Fragrances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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