In general, growth in fragrances is mainly driven by new launches. In premium women’s fragrances, the best launch in 2013 was Armani Si, and in 2014 it was Yves Saint Laurent’s Black Opium. One of the biggest successes in 2014 was also Lancôme’s La Vie est Belle (Lancôme Parfums Beauté et Cie), which ensured it took a step up from its tremendous performance in 2013. Even though these launches were very successful in the Belgian market, the classics Coco Mademoiselle (Chanel) and J’adore (Parfums...
Euromonitor International's Fragrances in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Fragrances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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