Despite the government’s efforts to limit increases in the prices of imported products at legislative level, this factor still was at the core of the value sales performance in 2015. The major factor behind this is that a significant share of sales is represented by imported brands. In general, no major changes in consumer perception were observed in 2015, as Belarusian consumers perceive fragrances as a way to express themselves, and always strive to buy more expensive products.
Euromonitor International's Fragrances in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Fragrances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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