Frag Comercio Internacional SL in Personal Accessories (Spain)
After the company managed to turn its red numbers into positive figures in 2014, the company’s main focus will be increasing the number of its shop network. This will take place both at local and international level. In particular according to company sources it will focus on opening 25 stores a year in Spain, France and Portugal. In terms of pricing the company plans to stay focus on the low-priced segment as this is what identifies the company’s brand Misako.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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