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Fortified/Functional Packaged Food in Vietnam

Fortified/Functional Packaged Food in Vietnam

FF packaged food remained by far the largest of the main health and wellness categories in Vietnam throughout the review period. One of the main reasons for this category’s success is that it is the best developed in terms of the diversity of product types available. In addition, the benefits of FF products tend to be more easily understood by consumers than is often the case with other health and wellness product types. Fortification and the addition of functional ingredients have long been use...

Euromonitor International's Fortified/Functional Packaged Food in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Fortified/functional Packaged Food in Vietnam
Euromonitor International
April 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Ff Packaged Food Remains the Largest Health and Wellness Category in Vietnam
Ff Yoghurt Continues To Perform Strongly in 2018
Competitive Landscape
Vinamilk Maintains Its Overall Lead in 2018
Ff Packaged Food Set To Become More Competitive and Fragmented
Investment in Educational Campaigns Needed To Strengthen Trust in Ff Products
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 7 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 8 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 9 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 11 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 12 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Executive Summary
Rising Health-consciousness Boosts Consumption of Health and Wellness Products
Ff Products Continue To Gain Popularity in Vietnam
Vinamilk Remains the Overall Market Leader in 2018
Demand for Heath and Wellness Products Is Concentrated in Cities
Outlook for the Forecast Period Remains Positive
Market Data
Table 15 Sales of Health and Wellness by Type: Value 2013-2018
Table 16 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 17 Sales of Health and Wellness by Category: Value 2013-2018
Table 18 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 19 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 20 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 21 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 22 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 23 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 24 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 25 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 26 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 27 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 28 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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