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Fortified/Functional Packaged Food in Sweden

Fortified/Functional Packaged Food in Sweden

Swedish consumers are generally sceptical about additives, regarding them as synthetic or unnatural. The exception is products which have to be fortified by law, such as milk, for which vitamin D fortification is mandatory. Thus, Swedish consumers’ views on any kind of fortification or additive are either very sceptical or uncritically approving, depending on whether fortification is regarded as scientifically defensible. As such, very few products are specifically marketed as fortified. Either...

Euromonitor International's Fortified/Functional Packaged Food in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


FORTIFIED/FUNCTIONAL PACKAGED FOOD IN SWEDEN
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Swedish Consumers Generally Sceptical About Additives
Acceptance Within Limits
Added-fibre Bread Proves Popular
Competitive Landscape
Ff Offerings Strong in Gum and Sugar Confectionery
Opportunities Exist in Ff Bread
A Happy Tummy
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 7 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 8 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 9 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 10 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 11 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 12 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Executive Summary
Sales of Health and Wellness Beverages Will Grow Fast
Organic Beverages and Ff Beverages Are the Main Boosters of Hw Sales
the Clear Market Leader Remains Coca-Cola Enterprises Sverige Ab
Modern Grocery Retailers Is the Main Distribution Channel
Organic Beverages and Ff Beverages Will Drive Forecast Period Sales
Market Data
Table 15 Sales of Health and Wellness by Type: Value 2012-2017
Table 16 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 17 Sales of Health and Wellness by Category: Value 2012-2017
Table 18 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 19 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 20 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 21 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 22 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 23 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 24 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 25 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 26 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 27 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 28 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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