Fortified/Functional Packaged Food in South Africa

Fortified/Functional Packaged Food in South Africa

Fortified/functional packaged food is one of the larger categories within health and wellness packaged food in South Africa in retail volume terms, and continued to record stable growth in 2019. As urban more affluent consumers become increasingly busy while still being conscious of the need to maintain healthy lifestyles, they are searching for more convenient packaged food that is likely to provide easy access to important nutrients and address specific health functions. The desire for some co...

Euromonitor International's Fortified/Functional Packaged Food in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Fortified/functional Packaged Food in South Africa
Euromonitor International
February 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Mixed Performances Within Fortified/functional Packaged Food But Strong Focus on Protein Remains
Ff Breakfast Cereals Retains Strong Volume Share Offering Convenience To Entire Family
High Value Sales But Demand Will Slow Over Forecast Period
Competitive Landscape
Danone Retains Leadership But Experiences Intense Competition
Ff Dairy Continues To See New Launches Focusing on High Protein Content
Strong New Product Development Outside of Ff Dairy
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 5 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 6 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 9 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 10 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Stable Demand for Health and Wellness As South Africans Continue To Review Their Diets
Strong Focus on Sugar and Its Impact on Health Influences Both Consumers and Producers
High Fragmentation With Increasing Presence of New Entries and Private Label
Modern Grocery Retailers Offer Greater Visibility for Major Brands, But Internet Retailing Continues To Record Strong Value Growth
Stable Demand for Health and Wellness, But Affluent Health-conscious Environmentally-aware South Africans Will Remain Target Audience
Market Data
Table 12 Sales of Health and Wellness by Type: Value 2014-2019
Table 13 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 14 Sales of Health and Wellness by Category: Value 2014-2019
Table 15 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 18 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 19 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 20 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 22 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 24 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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