Fortified/Functional Packaged Food in South Africa
Fortified/functional packaged food is one of the larger categories within health and wellness packaged food in South Africa in retail volume terms, and continued to record stable growth in 2019. As urban more affluent consumers become increasingly busy while still being conscious of the need to maintain healthy lifestyles, they are searching for more convenient packaged food that is likely to provide easy access to important nutrients and address specific health functions. The desire for some co...
Euromonitor International's Fortified/Functional Packaged Food in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Fortified/functional Packaged Food in South Africa
- Euromonitor International
- February 2020
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Mixed Performances Within Fortified/functional Packaged Food But Strong Focus on Protein Remains
- Ff Breakfast Cereals Retains Strong Volume Share Offering Convenience To Entire Family
- High Value Sales But Demand Will Slow Over Forecast Period
- Competitive Landscape
- Danone Retains Leadership But Experiences Intense Competition
- Ff Dairy Continues To See New Launches Focusing on High Protein Content
- Strong New Product Development Outside of Ff Dairy
- Category Data
- Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
- Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
- Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
- Table 4 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
- Table 5 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
- Table 6 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
- Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
- Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
- Table 9 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
- Table 10 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
- Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
- Executive Summary
- Stable Demand for Health and Wellness As South Africans Continue To Review Their Diets
- Strong Focus on Sugar and Its Impact on Health Influences Both Consumers and Producers
- High Fragmentation With Increasing Presence of New Entries and Private Label
- Modern Grocery Retailers Offer Greater Visibility for Major Brands, But Internet Retailing Continues To Record Strong Value Growth
- Stable Demand for Health and Wellness, But Affluent Health-conscious Environmentally-aware South Africans Will Remain Target Audience
- Market Data
- Table 12 Sales of Health and Wellness by Type: Value 2014-2019
- Table 13 Sales of Health and Wellness by Type: % Value Growth 2014-2019
- Table 14 Sales of Health and Wellness by Category: Value 2014-2019
- Table 15 Sales of Health and Wellness by Category: % Value Growth 2014-2019
- Table 16 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
- Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
- Table 18 NBO Company Shares of Health and Wellness: % Value 2015-2019
- Table 19 LBN Brand Shares of Health and Wellness: % Value 2016-2019
- Table 20 Distribution of Health and Wellness by Format: % Value 2014-2019
- Table 21 Distribution of Health and Wellness by Format and Category: % Value 2019
- Table 22 Forecast Sales of Health and Wellness by Type: Value 2019-2024
- Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
- Table 24 Forecast Sales of Health and Wellness by Category: Value 2019-2024
- Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
- Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
- Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
- Sources
- Summary 1 Research Sources