Fortified/Functional Packaged Food in Portugal

Fortified/Functional Packaged Food in Portugal

Continued consumer demand for protein-rich options is driving innovation and growth in fortified/functional packaged food. The popularity of added protein options can be attributed to an increase in consumers embracing both healthier lifestyles and physical exercise. With more health-conscious consumers choosing meat-reduced diets, they are seeking to increase their protein intake in other ways. As a protein-rich diet may help reduce hunger, boost metabolism, and build muscle, this is deemed to...

Euromonitor International's Fortified/Functional Packaged Food in Portugal report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Fortified/Functional (FF).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Fortified/Functional Packaged Food in Portugal
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Fitness trends and reduced meat diets inspire consumers to call for products fortified with protein
Fortified/functional trends most popular in dairy, baby food and breakfast cereals
Dairy sees probiotic boosts, with new additions of fortified kefir and skyr
COMPETITIVE LANDSCAPE
Danone Portugal SA continues to lead, thanks to success of top Activia brand
High fibre fortification starting to attract Portuguese consumers
Limited innovation in fortified/functional packaged food gives scope for new products
CATEGORY DATA
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 5 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 6 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 7 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 8 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 9 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 10 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 11 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Health-conscious consumers and public policies boost health and wellness products
Sugar tax inspired innovation leads the charge in multiple new products across wide range of categories
Global players maintain top brand places, but private label finds entry points and success in niche categories
Modern retail channels see greatest penetration of health and wellness products
Positive growth and innovation trends set to continue across forecast period
MARKET DATA
Table 12 Sales of Health and Wellness by Type: Value 2014-2019
Table 13 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 14 Sales of Health and Wellness by Category: Value 2014-2019
Table 15 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 18 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 19 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 20 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 22 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 24 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research Sources

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