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Fortified/Functional Packaged Food in Norway

Fortified/Functional Packaged Food in Norway

Norwegian consumers are highly sceptical of “miracle solutions” regarding food with health claims from manufacturers. However, they trust government and health authority recommendations; hence, certain fortified/functional products have become commonplace, mainly options fortified with vitamin D, omega-3 or xylitol. For example, FF reduced fat milk has developed mainly as a result of government recommendations as to increased vitamin D intake.

Euromonitor International's Fortified/Functional Packaged Food in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


FORTIFIED/FUNCTIONAL PACKAGED FOOD IN NORWAY
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Recommendations From Health Authorities Boost Sales
Stringent Regulatory Framework Limits More Dynamic Growth
Gradual Change Within Milk Continues To Impact Fortified/functional Packaged Food
Competitive Landscape
Tine SA Continues To Assert Its Dominance
Medicated Confectionery Continues To Account for the Bulk of Sales Within Ff Confectionery
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 7 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 10 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Executive Summary
Positive Value Growth for Health and Wellness
More Advanced Products Gain Popularity
Tine Continues To Lead in Health and Wellness
Low-priced Private Label Shifts Distribution Further Towards Grocery Retailers
Limits on Potential Growth Due To Slowing Demand for Ff and Nh Products
Market Data
Table 14 Sales of Health and Wellness by Type: Value 2012-2017
Table 15 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 16 Sales of Health and Wellness by Category: Value 2012-2017
Table 17 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 20 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 21 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 22 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 24 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 26 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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