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Fortified/Functional Packaged Food in Morocco

Fortified/Functional Packaged Food in Morocco

The FF category continued to benefit directly from growing visibility of health-related issues, from advertising campaigns by the Ministry of Health advising consumers to eat certain products, to an increasingly online consumer base, which is exposed to this type of information. Parents were a target audience for FF brands due to their sensitivity to messages relating children’s health. In this light, FF cereal bars performed well, since they are a convenient product popular among children as th...

Euromonitor International's Fortified/Functional Packaged Food in Morocco report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


FORTIFIED/FUNCTIONAL PACKAGED FOOD IN MOROCCO
Euromonitor International
July 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Growing Awareness About Product Composition Driven by Wider Communication on Health Related Issues
Increasing Focus on Digestive Health Benefits Probiotic Dairy Products in Ff Packaged Food
Ff Packaged Food Benefits From Growing Appeal of Products Offering Combined Effects
Competitive Landscape
Nestlé Maroc SA Leads Thanks To Strength in Ff Baby Food and Ff Breakfast Cereals
Competition Increases in Ff Cereal Bars
Centrale Danone Remains the Leader in Ff Dairy
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 6 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 7 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 8 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 9 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 10 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 11 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 12 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022
Executive Summary
Urbanisation Creating Conditions for Development
Government Activity Boosts Demand
Les Eaux Minérales D'oulmès Retains Lead
Modern Grocery Channels Boosting Development
Naturally Healthy Products To Lead Growth
Market Data
Table 14 Sales of Health and Wellness by Type: Value 2012-2017
Table 15 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 16 Sales of Health and Wellness by Category: Value 2012-2017
Table 17 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 20 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 21 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 22 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 24 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 26 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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