Fortified/functional packaged food is benefiting strongly from rising disposable income levels in India, with this encouraging many consumers to trade up to value-added products. These products are also benefiting from a strong health and wellness trend, with many increasingly focused on obtaining optimum nutrition. Consequently, consumers are increasingly willing to pay more for fortified/functional packaged food, with this trend proving particularly strong in rural areas towards the end of the...
Euromonitor International's Fortified/Functional Packaged Food in India report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Fortified/Functional Packaged Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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