Fortified/Functional Packaged Food in Belgium

Fortified/Functional Packaged Food in Belgium

Sales growth within fortified/functional packaged food showed some growth in 2019, despite growing consumer scepticism. Consumers no longer readily accept manufacturers’ claims promoting the health benefits of fortified/functional packaged food and are increasingly concerned over the highly processed nature of the products. 2019 saw a continued decline in several products, including fortified /functional bread, breakfast cereals and vegetable and seed oil. However, the overall growth of fortifie...

Euromonitor International's Fortified/Functional Packaged Food in Belgium report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Fortified/functional Packaged Food in Belgium
Euromonitor International
February 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Consumers Reject Health Claim of F/f Packaged Food, Except in the Case of Protein
F/f Losing Shelf Space To Alternative Packaged Food
Fortified/functional Milk Formula Continues To Perform Strongly
Competitive Landscape
Danone, Kellogg and Nestlé Maintain Their Lead
Private Label Slowly Gaining Share
F/f Confectionery Faces Challenges, But New Gum Product May Boost Sales
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 5 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 6 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 7 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 8 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 9 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 10 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 11 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 12 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 13 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Health and Wellness Trend Continues To Benefit Packaged Food and Beverages
Manufacturers Shift To Clean and Green Labels in Response To Consumer Demand
Health and Wellness Packaged Food Remains Fragmented in 2019
Rising Demand Leads To Wider Distribution
Favourable Forecast With A Focus on Natural and Organic
Market Data
Table 15 Sales of Health and Wellness by Type: Value 2014-2019
Table 16 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 17 Sales of Health and Wellness by Category: Value 2014-2019
Table 18 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 19 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 20 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 21 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 22 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 23 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 24 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 25 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 26 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 27 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 28 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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