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Fortified/Functional Packaged Food in Austria

Fortified/Functional Packaged Food in Austria

Fortified/functional packaged food is on the rise but is displaying lower growth than other health and wellness areas or packaged food overall. While fortified/functional packaged food continues to profit from an increasing number of consumers who are realising that they are potentially not taking in enough vitamins and nutrients on a daily basis, many Austrian consumers are turning to food that is perceived as being less processed or naturally-healthy.

Euromonitor International's Fortified/Functional Packaged Food in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Fortified/functional Packaged Food in Austria
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Growing Consumer Concerns Over Daily Vitamin Intake, But Below Average Growth
Fortified/functional Turning More Natural
Potential Threats To Growth
Competitive Landscape
International Manufacturers To Continue Focusing on New Launches
Domestic Players To Remain Focused on Niche Areas
Ff Packaged Food To Become Less Important in Health and Wellness
Category Data
Table 1 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2013-2018
Table 6 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 7 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 8 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 9 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 10 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 12 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 13 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 14 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 15 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023
Executive Summary
Health and Wellness Sales Continue To Grow Strongly
Focus on Ingredient Quality and Sugar Reduction
Private Label Leads Highly Fragmented Health and Wellness Sales
Modern Grocery Retailers Remains Preferred Distribution Channel
Demand for Health and Wellness Expected To Keep Rising
Market Data
Table 16 Sales of Health and Wellness by Type: Value 2013-2018
Table 17 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 18 Sales of Health and Wellness by Category: Value 2013-2018
Table 19 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 20 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 21 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 22 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 23 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 24 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 25 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 26 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 27 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 28 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 29 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 30 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 31 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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