Growth of 6% in FF packaged food current value sales in 2016 was supported by robust demand in FF milk formula. The latter category performed strongly throughout the review period, partly due to sustained demand among Chinese consumers who perceived Australian FF milk formula products to be safer than those produced in their home country. This trend continued in 2016, helping to ensure that FF milk formula current value sales grew by 27%. Current value growth was down from 43% in 2015, however,...
Euromonitor International's Fortified/Functional Packaged Food in Australia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: FF Baby Food, FF Bread, FF Breakfast Cereals, FF Confectionery, FF Dairy, FF Pasta, FF Sweet Biscuits, Snack Bars and Fruit Snacks, FF Vegetable and Seed Oil.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Fortified/Functional Packaged Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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