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Fortified/Functional Beverages in Turkey

Fortified/Functional Beverages in Turkey

In 2016, fortified/functional (FF) beverages value sales growth was fuelled by the increasing awareness of health and wellness by Turkish consumers. The rising urbanisation and increased education levels, especially amongst women, were the major reasons for the greater demand for these products. The main consumers of FF beverages are urban consumers as they have better knowledge about the benefits of FF products, and have disposable incomes to afford these products and better access since FF pro...

Euromonitor International's Fortified/Functional Beverages in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
  • Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


    FORTIFIED/FUNCTIONAL BEVERAGES IN TURKEY
    Euromonitor International
    May 2017
    LIST OF CONTENTS AND TABLES
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 1 Sales of Fortified/Functional Beverages by Category: Value 2011-2016
    Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2011-2016
    Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2011-2016
    Table 4 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2011-2016
    Table 5 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2011-2016
    Table 6 NBO Company Shares of Fortified/Functional Beverages: % Value 2012-2016
    Table 7 LBN Brand Shares of Fortified/Functional Beverages: % Value 2013-2016
    Table 8 Distribution of Fortified/Functional Beverages by Format: % Value 2011-2016
    Table 9 Forecast Sales of Fortified/Functional Beverages by Category: Value 2016-2021
    Table 10 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
    Executive Summry
    Health and Wellness Beverages Sees Double Digit Growth in 2016
    Increased Number of New Product Developments Supports Growth
    Health and Wellness Is Led by Artisanal Products in 2016
    Independent Small Grocers and Homeshopping Channels Continue To Lead
    Health and Wellness in Turkey Is Predicted To Register Stronger Growth in the Forecast Period
    Key Trends and Developments
    Growing Urbanisation and the Young Population Are the Most Important Factors for Growth of Hw Products
    Higher Unit Prices Stimulate Value Sales Growth in 2016
    Turkish Consumers Are Looking for Additive-free, Natural and Healthy Products
    Market Data
    Table 11 Sales of Health and Wellness by Type: Value 2011-2016
    Table 12 Sales of Health and Wellness by Type: % Value Growth 2011-2016
    Table 13 Sales of Health and Wellness by Category: Value 2011-2016
    Table 14 Sales of Health and Wellness by Category: % Value Growth 2011-2016
    Table 15 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
    Table 16 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
    Table 17 NBO Company Shares of Health and Wellness: % Value 2012-2016
    Table 18 LBN Brand Shares of Health and Wellness: % Value 2013-2016
    Table 19 Distribution of Health and Wellness by Format: % Value 2011-2016
    Table 20 Distribution of Health and Wellness by Format and Category: % Value 2016
    Table 21 Forecast Sales of Health and Wellness by Type: Value 2016-2021
    Table 22 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
    Table 23 Forecast Sales of Health and Wellness by Category: Value 2016-2021
    Table 24 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
    Table 25 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
    Table 26 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
    Appendix
    National Legislation
    Definitions
    Sources
    Summary 1 Research Sources

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