Fortified/Functional Beverages in Thailand

Fortified/Functional Beverages in Thailand

Due to the hectic pace of modern life, consumers are increasingly fatigued, thus stimulating demand for energy boosting FF beverages. This trend is particularly strong among workers in labour intensive jobs. Beauty from within products are also performing well as consumers are increasingly image conscious. Beverages fortified with ingredients such as collagen and hyaluronic acid, which improve skin texture and delay ageing, have thus gained popularity. Also, products targeting older people with...

Euromonitor International's Fortified/Functional Beverages in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Fortified/functional Beverages in Thailand
Euromonitor International
February 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
New Innovative Products Targeting Specific Groups Help Attract Consumers
Limited Distribution Continues To Restrict Rtd Coffee Sales
Rising Consumer Sophistication Fuelling Ongoing Premiumisation Trend
Competitive Landscape
Widespread Distribution and Marketing Ensures Osotspa Remains in Pole Position
Ff Bottled Water Struggling To Compete With Other Functional Alternatives
Strong Brand Awareness and Responsiveness To New Trends Boosts Local Players
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 7 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 8 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 9 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Executive Summary
Rising Consumer Health Awareness Fuelling Demand for Healthier Beverages
Nutritional Awareness Boosted by Online Initiatives and Marketing Campaigns
Both Local and Foreign Producers Strongly Positioned in Fragmented Environment
Online Retailing Growing in Popularity Among Convenience Seeking Consumers
Widening Distribution and Increasing Consumer Awareness To Fuel Further Sales
Market Data
Table 12 Sales of Health and Wellness by Type: Value 2014-2019
Table 13 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 14 Sales of Health and Wellness by Category: Value 2014-2019
Table 15 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 18 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 19 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 20 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 22 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 24 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook