Fortified/Functional Beverages in Russia
The COVID-19 pandemic led to a slowdown in the rapid growth trend in fortified/functional beverages in 2020 as the requirement to stay at home as part of efforts to combat the spread of the virus negatively impacted demand for on-the-go consumption and impulse purchases. Prior strong growth in the category was driven by development and innovation in the areas of FF energy drinks, nectars (25-99% juice), sports drinks and bottled water as a growing number of Russian consumers took up sports, aime...
Euromonitor International's Fortified/Functional Beverages in Russia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: FF Hot Drinks, FF Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Fortified/Functional Beverages in Russia
- Euromonitor International
- January 2021
- List OF CONTENTS AND TABLES
- KEY DATA FINDINGS
- 2020 IMPACT
- COVID-19 hits demand for on-the-go and impulse purchases of fortified/functional beverages as consumers stay at home in 2020
- Price becomes key driver of purchasing behaviour in 2020
- Multinationals maintain lead in fortified/functional beverages in 2020 despite fall in value share for Coca-Cola Refreshments ZAO
- RECOVERY AND OPPORTUNITIES
- Slower growth for fortified/functional beverages as consumers remain cautious over spending
- E-commerce set to remain fastest-growing channel as on-the-go consumption returns to drive retail sales
- Players set to focus on positioning linked to health and wellness benefits
- CATEGORY DATA
- Table 1 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
- Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
- Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
- Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020
- Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
- Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
- Table 7 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
- Table 8 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
- Table 9 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
- Table 10 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
- Table 11 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
- EXECUTIVE SUMMARY
- COVID-19 impact on health and wellness
- COVID-19 country impact
- Company response
- Retailing shift
- Foodservice vs retail split
- What next for health and wellness?
- MARKET DATA
- Table 12 Sales of Health and Wellness by Type: Value 2015-2020
- Table 13 Sales of Health and Wellness by Type: % Value Growth 2015-2020
- Table 14 Sales of Health and Wellness by Category: Value 2015-2020
- Table 15 Sales of Health and Wellness by Category: % Value Growth 2015-2020
- Table 16 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
- Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
- Table 18 NBO Company Shares of Health and Wellness: % Value 2016-2020
- Table 19 LBN Brand Shares of Health and Wellness: % Value 2017-2020
- Table 20 Distribution of Health and Wellness by Format: % Value 2015-2020
- Table 21 Distribution of Health and Wellness by Format and Category: % Value 2020
- Table 22 Forecast Sales of Health and Wellness by Type: Value 2020-2025
- Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
- Table 24 Forecast Sales of Health and Wellness by Category: Value 2020-2025
- Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
- Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
- Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
- GLOBAL MACROECONOMIC ENVIRONMENT
- GLOBAL INDUSTRY ENVIRONMENT
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources