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Fortified/Functional Beverages in Romania

Fortified/Functional Beverages in Romania

FF beverages is a niche category in Romania, growing from a small base. During 2018, the main drivers of volume sales were rising consumer awareness of these types of products via promotions and also new product launches. The desire to live a healthy lifestyle is becoming more popular among the Romanian population, visible in the form of more frequent visits to the gym and demand for nutritional advice. Coca-Cola HBC Romania, with its wide distribution coverage and significant resources to inves...

Euromonitor International's Fortified/Functional Beverages in Romania report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Fortified/functional Beverages in Romania
Euromonitor International
April 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Category Benefits From Various Boosters
Growing Sophistication Helps Stimulate Category Value Growth
Consumers Access new Category in Soft Drinks Thanks To Growing Awareness
Competitive Landscape
Ff Energy Drinks Set To Lose Volume Share
Sports Drinks Remains Niche
Ff Bottled Water and Ff 100% Juice Raise Awareness of Fortified/functional Beverages
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 4 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 5 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 6 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 7 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Executive Summary
Healthy Beverages Represent Another Manifestation of the Premiumisation Trend
Favourable Economic Environment Sustains the Value Growth of Healthy Beverages
Growing Competition Between Foreign and Local Players
More Space on Retailers' Shelves
Favourable Future for Healthy Beverages
Market Data
Table 9 Sales of Health and Wellness by Type: Value 2013-2018
Table 10 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 11 Sales of Health and Wellness by Category: Value 2013-2018
Table 12 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 14 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 15 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 16 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 17 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 18 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 19 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 20 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 22 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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