In 2016 FF juice drinks (up to 24% juice) accounts for the biggest share of value sales within FF beverages in Mexico. The leading brands in this category include Lala Aquafrut from Grupo Lala SAB de CV and Pau Pau from Grupo Jumex SA de CV, amongst others. Most of the brands within this category target children with sweet beverages in intense colours. By adding vitamins and minerals, brands aim to influence the purchasing decision of parents that might feel that these are good products for thei...
Euromonitor International's Fortified/Functional Beverages in Mexico report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: FF Hot Drinks, FF Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Fortified/Functional Beverages market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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