Fortified/Functional Beverages in Italy

Fortified/Functional Beverages in Italy

During the virus outbreak in 2020, many consumers preferred to buy fresh fruit because they perceived it as a healthier alternative than juices such as nectars or juice drinks. The economic crisis and the rise in unemployment also played a key role in decreasing the consumption of more expensive FF juices. Sales of FF 100% juice slightly increased in 2020 in the off-trade. However, the increase in sales of FF 100% juice was modest because consumers preferred to save money for essentials. However...

Euromonitor International's Fortified/Functional Beverages in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2016-2020, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Fortified/Functional Beverages in Italy
Euromonitor International
January 2021
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Fresh fruit attracts the health conscious and those now watching what they spend
COVID-19 accelerates the health and wellness trend
Time at home means more time for tea, and health-positioned hot drinks obliges
RECOVERY AND OPPORTUNITIES
New customer base expected to continue their habits post-COVID-19
FF nectars to carry sales, having the highest juice content
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 7 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 8 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 9 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 12 Sales of Health and Wellness by Type: Value 2015-2020
Table 13 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 14 Sales of Health and Wellness by Category: Value 2015-2020
Table 15 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 18 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 19 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 20 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 22 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 24 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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