Fortified/Functional Beverages in Italy

Fortified/Functional Beverages in Italy

FF bottled water recorded double-digit retail current value growth in 2019, which is expected to continue over the forecast period. Consumers are increasingly moving from carbonates and juice to bottled water, as it is perceived as the most healthy, natural and pure option. In this context, bottled water manufacturers have seen the opportunity to boost their sales, adding vitamins, electrolytes and specific functionality to their products to attract more health-conscious consumers. In the last y...

Euromonitor International's Fortified/Functional Beverages in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Fortified/functional Beverages in Italy
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Ff Bottled Water Leads Growth
Good Performances for Ff Energy Drinks and Ff Fruit/herbal Tea
Rising Demand Expected for Ff 100% Juice
Competitive Landscape
Fonti Di Vinadio Invests in Ff Bottled Water
Red Bull Leads Ff Beverages
Star - Stabilimento Alimentare Continues To Innovate in Ff Tea
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 7 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 8 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 9 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Executive Summary
Continued Growth, With A Strong Performance for Organic Products
New Product Development Drives Growth
Strong Fragmentation, But Gradual Consolidation Is Being Seen
Internet Retailing Sees Strong Growth From A Low Base
Rising Health-consciousness Will Stimulate Further Growth
Market Data
Table 12 Sales of Health and Wellness by Type: Value 2014-2019
Table 13 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 14 Sales of Health and Wellness by Category: Value 2014-2019
Table 15 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 18 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 19 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 20 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 22 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 24 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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