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Fortified/Functional Beverages in Germany

Fortified/Functional Beverages in Germany

German consumers have increasingly been interested in purchasing beverages which not only taste good but which also have an added functionality to them, further adding to their healthy lifestyle trends. The desire for beverages with functional ingredients or drinks enriched with various kinds of minerals and vitamins is growing year on year and is likely to accelerate over the forecast period, creating future incentives for companies to invest in the category. Soft drinks are furthermore more li...

Euromonitor International's Fortified/Functional Beverages in Germany report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


FORTIFIED/FUNCTIONAL BEVERAGES IN GERMANY
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Innovation Is Driven by Demand for Fortified/functional Beverages
Energising Beverages Lead the Prime Positioning Research
Generational Shift Drives Growth of Fortified/functional Beverages
Competitive Landscape
Energy Titan Leads Fortified/functional Beverages
Ff Hot Teas To Be Promoted More in Foodservice
Branded Products Lead
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 7 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 8 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 9 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Executive Summary
Health and Wellness Performs Well in 2017
Better for You Becomes the Main Driver of Health and Wellness
Highly Fragmented Market Leaves Room for Competition
Discounters Lead the Health and Wellness Trend
Health and Wellness Promises More Growth Over Forecast Period
Market Data
Table 12 Sales of Health and Wellness by Type: Value 2012-2017
Table 13 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 14 Sales of Health and Wellness by Category: Value 2012-2017
Table 15 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 18 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 19 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 20 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 22 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 24 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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