Fortified/Functional Beverages in Colombia

Fortified/Functional Beverages in Colombia

When it comes to fortification the main focus within FF beverages is on vitamins and minerals and fibre. Attempts to add ingredients for other health reasons are very limited. FF bottled water has seen some small brands like Agua Viel offering FF bottled water with added collagen. Nevertheless, these products are mainly only distributed through modern grocery retailers and sales remain negligible. Sales therefore remain largely focused on FF fruit/vegetable juice, for which the inclusion of fibr...

Euromonitor International's Fortified/Functional Beverages in Colombia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Fortified/functional Beverages in Colombia
Euromonitor International
February 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Lack of Innovation Limits Development of Ff Beverages
Ff Energy Drinks Developing A Loyal Following
Adult-specific Ff Beverages Could Lead To Interesting Developments
Competitive Landscape
Quala Retains Lead Thanks To Dominance in Ff Energy Drinks
Local Player Struggles in the Face of Mounting Competition
Ajecolombia Sees Healthy Growth Thanks To New Distribution Strategy
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 3 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 4 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 5 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 6 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 7 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024
Executive Summary
Health and Wellness Sees Strong Performance Overall
New Labelling Regulations Rejected
Domestic Companies Retain Strong Positions While Private Label Gains Further Share
Retailers Investing in Health and Wellness
Rising Health Consciousness Offers Strong Potential for Hw Products
Market Data
Table 10 Sales of Health and Wellness by Type: Value 2014-2019
Table 11 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Category: Value 2014-2019
Table 13 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 14 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 15 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 16 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 17 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 18 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 19 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 20 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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