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Fortified/Functional Beverages in Belgium

Fortified/Functional Beverages in Belgium

FF energy drinks continued to lead fortified/functional beverages sales in Belgium in 2018, with the area’s dynamism driving overall growth. While FF energy drinks are more popular among young consumers, the recent introduction of new flavours in 2017 and 2018 has boosted demand as taste has often been a major barrier to reaching out to new consumers.

Euromonitor International's Fortified/Functional Beverages in Belgium report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Fortified/functional Beverages in Belgium
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Dynamism of Energy Drinks Drives Value Sales
Sports Drinks Sales Continue Decreasing
Fortified/functional Hot Drinks Also Sees Growth
Competitive Landscape
Leading Player Loses Sales Share
Wide Product Offering Helps Improve Positioning
Consumers Remain Sceptical Over Health Claims
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 5 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 6 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 7 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 8 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023
Executive Summary
Health and Wellness Beverages Outperforms Packaged Food
Naturalness and Zero Sugar Trends Drive Value Sales
Trend Towards Further Fragmentation in Health and Wellness
Health and Wellness Gains Wider Distribution
Positive Performance During Forecast Period
Market Data
Table 11 Sales of Health and Wellness by Type: Value 2013-2018
Table 12 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 13 Sales of Health and Wellness by Category: Value 2013-2018
Table 14 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 15 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 16 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 17 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 18 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 19 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 20 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 21 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 22 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 23 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 24 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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