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Fortified/Functional Beverages in Belgium

Fortified/Functional Beverages in Belgium

The main factor driving sales growth within fortified/functional beverages at the end of the review period was the strong appeal of FF energy drinks among teenagers. While many consumers view these products as being unhealthy and potentially dangerous, partly due to negative media coverage, this risky image appears to be having little impact on teenagers. Marketing campaigns for leading brands such as Red Bull tap into this dangerous outsider image, focusing on areas such as adventure sports and...

Euromonitor International's Fortified/Functional Beverages in Belgium report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fortified/Functional Beverages market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


FORTIFIED/FUNCTIONAL BEVERAGES IN BELGIUM
Euromonitor International
May 2017
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2011-2016
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2011-2016
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2011-2016
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2011-2016
Table 5 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2011-2016
Table 6 NBO Company Shares of Fortified/Functional Beverages: % Value 2012-2016
Table 7 LBN Brand Shares of Fortified/Functional Beverages: % Value 2013-2016
Table 8 Distribution of Fortified/Functional Beverages by Format: % Value 2011-2016
Table 9 Forecast Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
D-drinks Belux in Health and Wellness (belgium)
Strategic Direction
Key Facts
Summary 1 D-Drinks BeLux: Key Facts
Competitive Positioning
Summary 2 D-Drinks BeLux Competitive Position 2016
Executive Summary
Value Sales Continue To Increase
Growing Adoption of Healthy Diets
Smaller Brands and Private Label Gaining Sales Share
Supermarkets Continue To Lead Distribution
Slow Value Growth Expected Over Coming Years
Key Trends and Developments
Rising Demand for Green and Ethical Products in Response To Globalisation
General Awareness
Expanding Consumer Base
Market Data
Table 11 Sales of Health and Wellness by Type: Value 2011-2016
Table 12 Sales of Health and Wellness by Type: % Value Growth 2011-2016
Table 13 Sales of Health and Wellness by Category: Value 2011-2016
Table 14 Sales of Health and Wellness by Category: % Value Growth 2011-2016
Table 15 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
Table 16 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
Table 17 NBO Company Shares of Health and Wellness: % Value 2012-2016
Table 18 LBN Brand Shares of Health and Wellness: % Value 2013-2016
Table 19 Distribution of Health and Wellness by Format: % Value 2011-2016
Table 20 Distribution of Health and Wellness by Format and Category: % Value 2016
Table 21 Forecast Sales of Health and Wellness by Type: Value 2016-2021
Table 22 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 23 Forecast Sales of Health and Wellness by Category: Value 2016-2021
Table 24 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 25 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Appendix
National Legislation
Sources
Summary 3 Research Sources

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